Hoogvliet

Hoogvliet is a Dutch supermarket chain which was founded in 1968 by Leen Hoogvliet. It initially began to operate under the name Cash n Carry. During those times, the concept was new in the Netherlands and drew people from different parts of the country. By 1974  the chain was renamed Hoogvliet. 

Hoogvliet comprises of 69 supermarkets in the Netherlands as well as an online store. The company also has its own bakeries within the supermarkets and produce fresh bread each day. 

Hoogvliet’s annual turnover is € 800 million and the company employs over 6000 people. 

The products offered by Hoogvliet are from the following categories:

• Savory Grocery: crisps, chips, sauces, nuts, etc. 
• Sweet Grocery: biscuits, chocolate, breakfast cereals, candy, etc.
• Drinks: water, juice, soft drinks, etc.
• Dairy: cheese, butter, milk, etc.
• Chilled & Fresh Food: vegetables, ready-meals, meat, etc.
• Frozen Food: ice cream, dessert, fruits, etc.
• Personal Care: hair care, skin care, face care, oral care, etc.
• Household: detergent, fabric softener, air freshener, etc.

Hoogvliet also provides a range of dairy-free items.

The brands available at the stores are Coca Cola, Wicky, Bonbebe, Ben & Jerry’s, Queens Asian, Iglo, etc.

Furthermore, Hoogvliet developed its own label, G’Woon which features an extensive range of products including canned soup, juice, pastries, frozen fruits, bread, etc. 

Hoogvliet has its own distribution centres in the Netherlands. 

Hoogvliet’s online shop can be accessed on www.hoogvliet.com