Huober Brezel

Huober Brezel is a family founded company in the heart of Baden-Württemberg, south-west Germany. We are the leading specialist for high quality salted biscuits and the only manufacturer of its kind, which is constantly independent since its establishment over 60 years ago. All products are manufactured according to organic quality standards since 1996. We place our trust in the proficiency and expertise of our work force, technology advances and adhering to approved recipes. Our factory uses manual labor where possible. We only use machines during the baking process where food security is improved and the quality of our products is not put at risk.

Whilst we strictly adhere to the EU rules for organic farming, we are also able to guarantee our customers the quality and pureness of our resources by intensive and long term partnership with the farmers, millers and producers of the processed grain. The slogan "The brand that makes the sun shine three times" is not only a symbol for the shape of the traditional pretzel, but rather emphasizes the interplay of different aspects which drive our entrepreneurship: Ecology, Economy and Social affairs on the one side or Experience, Patience and Consequence respectively.

We offer pretzels in four different sizes, among them the big pretzels, princess pretzels with sesame and the hot chili mini. We also have a range of extra fine salted sticks and the extra strong and large longsticks with sea salt, sesame and bear's garlic.

The company history started over 60 years ago with the invention of the HUOBER Big Pretzel in 1954. It was the first product to be produced in the "First pretzel factory in Württemberg". In the following years HUOBER Big Pretzel became a huge success all over Germany, followed by pretzels in different sizes and variations including breadsticks and other salty and sweet specialities. By 1956 our products were already available in the USA. Today they are available all across Europe and many countries in America and Asia.