I AM F&B GROUP

I am F&B emerged onto the international stage in 1999, boasting a team of seasoned professionals deeply entrenched in the food & beverages (F&B) market. In 2014, two enterprising cousins pioneered I am Superjuice, introducing a refreshing and health-conscious alternative to traditional juices with exotic flavors. Armed with just a second hand van, they traversed the Netherlands, targeting the independent market and laying the foundation for I am F&B’s early triumphs.

Presently, our footprint extends across 2500 locations in the Netherlands, while our products find homes in over 25 countries worldwide. Driven by a fervent dedication to F&B, we are committed to crafting authentic and wholesome F&B brands accessible to all.

Situated in the heart of The Hague Forepark in the Netherlands, amidst the bustling Foodcenter, our headquarters serve as the nucleus of our operations. Additionally, our global presence is fortified by international offices in the United Arab Emirates, China, and the United States.

Our portfolio boasts an array of innovative beverage brands, each crafted with precision and passion to redefine the standards of taste and quality. From the refreshing purity of I am Superwater to the vibrant flavors of I am Superjuice and the organic allure of I am Supersoda, our brands cater to diverse tastes and lifestyles. Rooted in our unwavering commitment to authenticity and excellence, each beverage embodies our dedication to sourcing the finest ingredients and delivering unparalleled taste experiences. With a focus on innovation and sustainability, we continually strive to push boundaries and delight consumers worldwide with our distinctive lineup of beverage offerings.

Our products are readily available worldwide, spanning 2500 locations across the Netherlands and expanding into 25+ countries and counting. We cater to diverse sales channels, including independent and mainstream retail, (fast service) horeca, ethnic markets, petrol stations, and out-of-home, ensuring accessibility to our offerings across a wide spectrum of consumer touchpoints.

Our commitment to sustainability is at the core of our eco-packaging policy. Our primary goal is to minimize our environmental footprint by using sustainable materials and processes. We aim to reduce waste, promote recycling, and ensure that our packaging is as eco-friendly as possible. Materials - rPET (Recycled PET): Whenever we use plastic, we exclusively use rPET. This material is made from recycled plastic bottles and containers, significantly reducing the need for new plastic production and lowering our carbon footprint. - Aluminum Cans: For the majority of our packaging, we use aluminum cans. Aluminum is highly recyclable and can be recycled indefinitely without losing quality. This makes it an excellent choice for sustainable packaging. Recycling: We encourage our customers to recycle our packaging. Our aluminum cans and rPET bottles are clearly labeled with recycling instructions to make it easy for consumers to do their part.