Pronto Green

Pronto Green was founded in 1960 in Ponte San Giovanni (PG) and started out deep-freezing vegetable products; thus the family fittingly decided to include the word “Green” in the company name. The founder of this business, which was incredibly innovative at the time, was Bruno Colli. From 1955 he and his wife Anastasia had already been experimenting with techniques of freezing for preserving food. He built the indispensable machinery for the first productions by himself, such as a tunnel for freezing, which was not commercially available at that time, and freezer units to preserve products at a temperature of below 20° centigrade. From 1967 with the arrival of their sons Piero, Paolo and later Eros, the production of ready-made deep-frozen meals started. They were originally packed in aluminum trays and destined for the canteens of important Italian factories.