GUAN TONG INDUSTRIES - Matrade

Guan Tong Industries Sdn. Bhd. (formerly known as Guan Tong Coffee Factory) was founded in the late 1940s by two young entrepreneurs shortly after their arrival from Hainan, China. In Malaysia, Hainanese are known for their coffee in the traditional form. Armed with skills handed down from their forefathers, they decided to pit their skills and experience together to start a traditional coffee-making business. A coffee roasting shop was set up with an initial workforce of 6. This small and humble business soon started trading and distributing its products to sundry shops and coffee shops within its locality.

 

Together with tea leaves, the manufacturing and distribution of coffee remained the company's core activity for the next 30 years. It was in the early 1980s, when the company began to diversify into the manufacturing of other beverages, most notably in fruit-flavored cordials and fruit juices. This eventually led to the formation of In’Joy Marketing (M) Sdn Bhd in 1993.

 

Company History – The Expansion . . .

As the company continued to grow, its operation underwent restructuring and as a result, In'Joy Marketing (M) Sdn Bhd was incorporated as its trading and marketing arm. The parent company, Guan Tong Industries Sdn Bhd now focused solely on manufacturing and product development. New machines incorporating new manufacturing technologies were added to enhance and increase production efficiency and productivity as well as product quality.

 

Company History – The Company Today . . .

To achieve its mission of nationwide distribution, the company took a major step in appointing major trading houses as its business partners. And today, with these partnerships, the company has grown to become a leading food manufacturer specializing in cordials, concentrated juices and bottled fruit juices as well as its traditional business in coffee roasting and manufacturing of trendy instant coffees. Its products are now widely distributed throughout Malaysia.

Subsequent to the acceptance of its products by the locals, its management began to look beyond its shores. Knowing full well that its manufacturing processes were all carried out in a conducive environment with the strictest hygiene and cleanliness standards, its management was contented that their products were ready to venture abroad. They were aware that the first step to gain acceptance overseas was to attain the required certifications pertaining to food safety and process standardization . Hence, Guan Tong Industries attained its ISO 9001 certification in 2003. It is currently in the process of pursuing the ISO 22000 certification, which has the key elements of GMP and HACCP all built in it. 

 

Whilst working towards the said certifications, Guan Tong Industries received an award for innovation for its BlackMo product during the Thaifex anuga in 2024.           

The objective of our policy is : 1.Increase Recyclability and Reuse like focus on packaging designs that are easily recyclable or can be reused by consumers reduce Packaging Waste 2.Minimize the amount of packaging materials used in all our products while ensuring product safety and lifespan. Some principles we follow as below : 1. Material Selection: - Use recycled, recyclable, or biodegradable materials where possible. - Prioritize recyclable or reusable materials 2. Circular Economy - Design packaging that can be part of a circular economy — meaning it can be easily reused, refilled, or recycled.