Ins Mercato

The Groups discount chain is the second largest operator in Italy. Competitors have all switched to the _soft” format, making Ins the only hard discount left in the country. The chains strategy for success is based on a strong focus on the _high quality and low price” formula that identifies it. Ins stores are organized for no-frills, self-service shopping. They are targeted to customers in search of excellent quality at the lowest prices available on the market. All products are private labels, offering a wide but shallow range of goods with a strong emphasis on in/out non food products.