Intermarché Belgium

Founded in 1991 by Mireille and Albert Debusschere, Intermarché Belgium is a retail chain having 90,000 m2 of surface area. Its headquarters is based in Louvain-la-Neuve, Belgium. The company is a subsidiary of Groupement Les Mousquetaires, a major player in mass distribution in Europe. 

Intermarché Belgium is composed of 61 independent cooperative business leaders. The company offers 2 store formats namely Intermarché Contact and Intermarché Super. Presently, the business offers its products in 78 stores across the country and online as well through Drive. 

In the financial year 2021, Intermarché Belgium achieved a turnover of €780 million and currently employs more than 1,862 people. Its turnover per square metre is €8,666. Moreover, over the last five years, the company has doubled its turnover and has a market share of 5% in the Belgian market. 

It is noteworthy that the retailer bagged the "Salute to Excellence Awards” for its three private label products at the PLMA 2022. 

Moreover, the enterprise offers a wide assortment of goods in the following categories:

• Savoury grocery: snacks, rice, pasta, etc. 
• Sweet grocery: tea, jams, coffee, etc. 
• Dairy: milk, cheese, cream, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: meat, pizzas, ice creams, etc.
• Drinks: juice, soft drinks, water, etc. 
• Wine & spirits: beers, wines, rums, etc. 
• Household: detergents, toilet papers, dishwashing liquids, etc.
• Personal care: shampoo, deodorants, body lotions, etc. 

Brands such as Philadelphia, Milka, Panzani, Cornetto, Evian, Pepsi, Malibu, Pampers, Ariel, Coca Cola and many others are endorsed by the firm. 

Intermarché Belgium offers its own brands which are manufactured in France. There are over 4,000 references in its private label range. It is noteworthy that its own brand products are cheaper than branded products. Some of its private label products are:

• Paturages: A line of dairy products such as milk, yoghurt, butter, etc. 
• Top Budget: This brand includes products such as oil, cheese, ready meals, etc. 
• Ranou: A range of charcuteries.
• Bouton d’Or: A line of products such as biscuits, mayonnaise, olive oil, etc. 
• Labell: A line dedicated to personal care products such as moisturisers, body wash, deodorants, etc. 
• Apta: A line of household products such as detergents, dishwashing liquids, window cleaner, etc. 

Pertaining to its logistics solutions, the business operates its own warehouse and has a fleet of trucks to ensure deliveries.

It is noteworthy that the enterprise chose the Vanksen agency to manage its communication on social media platforms in 2018. 

In March 2022, the firm announced the acquisition of the Mestdagh family, a Carrefour market franchise which has 87 superstores and generated €694 million in 2021. The deal should be finalised by January 2023. As for Intermarché Belgium, this deal allows it to double its position in Belgium. 

With regards to community service, the retailer announced that it became the main sponsor of the Wanty Gobert cycling team in 2021. 

Concerning sustainability, Intermarché Belgium opted for eco-friendly stores where photovoltaic panels have been installed on the roof of the stores. Moreover, the firm collaborates with local producers as far as possible to shorten the supply chain. 

The company’s online platform can be accessed on: https://www.intermarche.be/