Jaza Kenya

Jaza Supermarket is a rapidly growing discount supermarket chain based in Kenya, launched in November 2023. Founded by Willy Kimani, a seasoned retail executive with over 20 years in Kenya's major retail brands including Naivas, Tuskys, and Uchumi, Jaza focuses on offering affordable pricing with a supermarket feel targeted mainly at residential neighborhoods in Nairobi and surrounding counties.

Jaza's retail model emphasizes serving outlying suburban areas that are less served by major supermarket chains, providing convenience through numerous outlets located in areas such as Buruburu, Kayole Mihango, Githurai 44, Kayole Soweto, Pipeline Estate, Utawala, Lang’ata, and Mirema.

The chain is known for its low-price model, heavy focus on 100% local sourcing, and advanced supplier payment terms, paying suppliers upfront rather than after sales. This approach supports local businesses and ensures a steady supply of dry foods, personal care products, essential household items, and beverages.

All Jaza stores are serviced from a central warehouse on Mombasa Road, enabling efficient logistics and stock replenishment for its current network of over 20 stores.

Jaza positions itself as bridging the gap between high-end supermarkets and general trade by offering a wholesale-priced supermarket experience in neighborhood locations, which caters predominantly to food, drink, and beauty categories.

The company’s growth since its launch has been rapid, opening approximately 23 stores within its first year and employing between 20 to 49 staff members locally. Financially, as a newly established entity in retail, its turnover is estimated to be less than 1 million euros (converted for 2024), reflecting early-stage expansion in Kenya’s competitive supermarket sector.