Kepro

Kepro World S.p.A. is a leading Italian manufacturer of professional hair care products, proudly serving the hair industry since 1988. With over 35 years of experience, we develop high-quality, innovative solutions 100% Made in Italy, combining performance, creativity, and elegance.

Our portfolio is designed to serve multiple channels: KayPro, our professional flagship brand, widely distributed in both salons and retail chains; JEM Urban Cosmetics, a retail-ready line formulated for both salon and consumer use; and Botanyqua, a pharmaceutical-grade range developed for pharmacy and parapharmacy distribution. Today, we are present in 55 countries through 72 loyal distributors.

We are committed to delivering excellence and reliability across every channel, supporting our partners with a full-range offer tailored to their market.

We are committed to sustainability by gradually adopting recyclable and eco-friendly packaging, and by selecting biodegradable raw materials whenever possible. Our goal is to maximize the use of sustainable resources—such as recyclable plastics, aluminum, and paperboard - to improve processes and reduce environmental impact. Sustainability is an integral part of our product development.