Kicks

Founded in 1991 by KF, Kicks is a beauty chain based in Sweden. Since 2002, Kicks has been owned by Axel Johnson Group. The firm specialises in the distribution of cosmetic products countrywide. It is headquartered in Stockholm. 

The company manages 250 shops in Sweden, Norway and Finland. Kicks operates an online shop as well.

Kicks offers around 25 000 references in the non-food categories.

Kicks employs 500 people which include makeup artists, beauty experts and skin therapists who are all well-trained. In 2019, the company achieved a turnover of €197 million. 

Kicks offers products in the following categories:

• Personal Care: hair care, makeup, skincare, fragrances, etc. 
• Household: scented candles and many more. 

Kicks offers items from 300 brands including Cacharel, Rituals, Maybelline, Nivea, Clarins and Laura Mercier, etc.

The company imports its products from France, Italy, USA and many more.

Kicks partnered with third party shipping companies such as Best, Postnord and Instabox to carry out its deliveries.

Kicks recycles its waste products to help save the environment. 

The company’s online store can be accessed on www.kicks.se