Kifli.hu

Kifli.hu is a leading Hungarian online supermarket, specializing in the delivery of groceries, fresh produce, bakery items, frozen foods, and household essentials directly to customers’ doorsteps. Founded in 2012 and based in Budapest, the company has rapidly expanded its digital footprint, becoming a prominent player in Hungary’s e-commerce retail sector. Kifli.hu leverages advanced technology to streamline the ordering and delivery process, offering fast, reliable service with a focus on quality, variety, and customer satisfaction.

The company operates primarily through its flagship website, kifli.hu, which serves the entire Budapest metropolitan area and select surrounding regions. Kifli.hu’s product range covers a broad spectrum of food and beverage categories, including traditional Hungarian baked goods, dairy products, vegetables, and beverages, with a particular emphasis on convenience and freshness. The platform also offers care products and select homeware items, catering to a diverse customer base.

Kifli.hu’s logistics network is supported by a state-of-the-art smart warehouse, which sets a benchmark in the Hungarian retail logistics industry. The company’s delivery infrastructure enables it to serve approximately three million people, or around 1.3 million households, mainly in Budapest and its agglomeration. The company’s most popular product categories include groceries, beverages, and bakery items, with bottled mineral water being one of its top-selling items.

Financially, Kifli.hu reported a turnover in the range of 100 to 200 million EUR in 2024, reflecting strong growth and market penetration. The company employs between 200 and 499 people in Hungary, supporting its operations, logistics, and customer service functions. Kifli.hu operates a limited number of physical selling points, focusing instead on its online platform and logistics centers, including distribution centers and warehouses.

For manufacturers and suppliers, Kifli.hu offers a streamlined onboarding process and actively seeks new product partnerships. The company is known for its efficient supply chain, broad product assortment, and commitment to quality, making it an attractive partner for brands looking to expand their reach in the Hungarian FMCG market.

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