Konzum Croatia

Konzum is a supermarket chain which was established in the year 1957 and is headquartered in Zagreb, Croatia. Konzum serves 500000 customers. The firm operates as a subsidiary of Fortenova Group based in Croatia.

Presently Konzum operates 615 stores under 3 formats:

• Konzum grocery store
• Konzum maxi format
• Super Konzum

Kozum marked history by launching the first Western European supermarket in the country. By 2004, Kozum had launched shops in all Croatian counties. 

In the financial year 2018, the company achieved a turnover of € 1.2 billion and currently employs 10000 people.

Konzum provides vast product ranges such as (non-exhaustive list):

• Frozen Food: fruits, vegetables, fish, seafood, pizza, ice-cream, etc. 
• Household: detergents, softeners, cleaning products, etc.
• Personal care: body care, face care, oral care, hygiene products, etc.
• Sweet Grocery: cookies, chocolates, candy, chewing gum, etc.
• Savory Grocery: chips, crackers, snacks, canned food, sauces, spices, etc.
• Dairy: milk, cheese, eggs, desserts, margarine, etc.

The company has developed its own brands under the following names (non-exhaustive list):

• Kplus: a brand with around 3000 references in all categories
• Adria Mare: a range of products such as canned seafood
• Bio Zone: a brand of organic grocery products
• Buddy: a range of pet food 
• Daisy: a brand of household goods
• Dentoral: a range of oral care products

The firm provides e-commerce facilities through Konzum klik which has 50000 users.

Konzum’s logistics distribution center consists of a 85000 m2 distribution center in Dugopolje.

Konzum’s online shop can be accessed on www.konzum.hr

UPDATES ON KONZUM CROATIA ON 10/02/2020

By the end of 2019, it was announced that Velpro-Centar Plus would be merged with Konzum Croatia.

UPDATES ON KONZUM CROATIA ON 02/03/2021

Konzum Croatia enjoyed a market share of 20 to 30 %.  The company was also recognised as one of the largest food donors in the country in 2019.

In 2020, Konzum Croatia partnered with the Croatian Ministry of Agriculture to support small local producers. As greengrocers closed down due to the Covid 19 pandemic, Konzum Croatia started to work with 200 small producers to provide its customers with fresh and local products. The aim is now to work with 4000 producers in Croatia.