Konzum Croatia

Konzum is the largest supermarket chain in Croatia, founded in 1957 in Zagreb. It operates a wide retail network with over 600 stores covering the entire Croatian territory, serving half a million customers daily. Konzum is part of the Fortenova Group since 2019 and stands as a key player in Croatia's food retail sector and economy.

The company operates various store formats including supermarkets and convenience stores, supported by distribution centers and warehouses to manage its extensive supply chain. It has a strong focus on retail innovation, including the integration of online sales with a web shop that covers more than 70% of Croatian households, making it the only Croatian retail chain with its own online grocery channel.

Konzum offers a broad assortment of food, beverages, and household products, including its private-label brand K Plus, which provides food and household goods at affordable prices. Through strategic logistics and technology investments, including AI integration and self-scanning payment systems, Konzum has optimized the shopping experience for its customers.

The company employs over 10,000 people in Croatia, emphasizing customer satisfaction, operational efficiency, and teamwork across its network. With around 600 stores, Konzum holds a dominant position in Croatian retail, continuously fostering relations with local suppliers and supporting domestic producers. It plays an influential role in the regional supply chain and retail landscape.