Kroger

Kroger is a supermarket chain which was established in 1883 by Bernard Kroger. It is headquartered in Cincinnati, Ohio, United States.

The retailer manages 242 stores in 35 states. Moreover, Kroger operates more than 2255 in-store pharmacies, 251 jewelery stores and 1558 fuel centers. Kroger also runs 38 food production plants.

The company serves around 11 million customers each day.

Kroger achieved a turnover of €130.5 billion in 2021. It has a dedicated team of over 400,000 people.

A wide assortment of goods are provided by the retailer under the following categories:

Savory Grocery: canned goods, condiments, pastas, etc.
Sweet Grocery: chocolate bars, candy, coffee, etc.
Dairy: cheese, milk, yoghurt, etc.
Frozen Food: pizza, vegetables, ice cream, etc.
Chilled & Fresh Food: fruits & vegetables, delicatessens, fresh sliced meat, etc.
Personal Care: deodorants, toothpaste, baby wipes, etc.
Household: toilet paper, detergent, dishwashing liquid, etc

Kroger owns various subsidiaries including but not limited to:

Baker’s: a chain of retail stores offering food and non-food items. Baker’s also manages an online shop.
Foods Co: A general retail store chain which also runs an online platform
Fred Meyer Jewelers: a chain of jewelry stores
Roundy’s: a chain of supermarkets based in the Midwest in USA. The company operates under the banners Pick’ n Save, Copps, Metro Market and Mariano’s.
The Little Clinic: a clinic that offers health care services.

Korger’s digital sales are constantly growing and the company has decided to inject more capital to develop various digital concepts and to launch a customer fulfillment centre.

In relation to the logistics measures, the firm operates its own fleet of trucks and trailers to deliver goods in various stores and warehouses. Kroger manages 45 distribution centres.

In 2018, the firm partnered with the car company Nuro to execute a project of driverless cars to conduct deliveries.

In addition, by partnering with KNAPP, Kroger will be able to improve its supply chain. In fact, Kroger is renovating its distribution center in Delaware which will be equipped with the last KNAPP systems. It is expected that Kroger’s efficiency to supply its stores within the area will be greatly improved thanks to this investment.

Kroger’s online shop can be accessed on www.kroger.com