Kruidvat Netherlands

Kruidvat is a prominent Dutch retail chain specializing predominantly in health and beauty products, along with household goods, cosmetics, baby supplies, and vitamins. Founded in 1975, the company has established itself as a leading drugstore and pharmacy chain in the Netherlands and Belgium with a strong presence in value-for-money retailing and extensive promotional activities.

Kruidvat operates a combined network of over 1,250 stores across the Netherlands and Belgium, consisting mainly of convenience and supermarket-style outlets, supported by distribution centers and warehouses to serve its market efficiently. Its headquarters is situated in Renswoude, Utrecht, Netherlands, serving as the central hub for strategic planning, merchandising, marketing, supply chain management, finance, and HR functions.

The retailer is part of the AS Watson Group, the world's largest international health & beauty retailer, which reported a global turnover exceeding 24 billion USD in the 2024 fiscal year. Kruidvat’s own turnover is estimated to fall within the 1 to 10 billion euro range as of 2024. The company employs between 1,000 and 4,999 people within the Netherlands, highlighting its significant scale and operational footprint in the country.

Known for its wide product assortment, Kruidvat covers health and beauty extensively, including personal care items, cosmetics, vitamins, baby products, and also offers a selection of fashion accessories, textiles, CDs, toys, and decorative household products. The brand has attained recognition such as the "ABN AMRO Retailer of the Year 2023-2024" award in the Netherlands, reflecting strong consumer approval and market leadership.

Kruidvat's retail strategy emphasizes accessibility and affordability, aiming to make everyday essentials available to a broad customer base through physical stores complemented by an online platform. Its stores are common and conspicuous fixtures in Dutch shopping streets and Belgian markets, catering to millions of consumers annually with a dynamic and commercially driven approach.

The company maintains modern logistic centers and advanced IT systems to enable an integrated offline plus online (O+O) shopping experience, positioning itself strongly in the competitive European retail pharmacy and drugstore sector.