La belle vie

La Belle Vie is an French online retailer which was founded in 2015 by Alban Wienkoop and Paul Le. The company specialises in the distribution of grocery items in Paris and its surrounding areas, mostly within 1 hour depending on the location. A mobile application is also operated by La Belle Vie.

One particularity of La Belle Vie is that it provides a wide selection of products from local artisans and producers, introducing new partners each week. 

Furthermore, La Belle Vie partnered with Systeme U, a French retailer which manages several supermarkets, to gain access to the business’ supplies in its central office.

Over 15 000 references in the food and non-food categories are offered by La Belle Vie. The firm was reported to have doubled its range in one year.

Furthermore, La Belle Vie raised a total of €11.6 million from Capagro, FJ Labs, A Plus Finance and Celeste Management, during its latest fundraising event.

The company's clientele consists of local importers, distributors, retailers, etc.

In 2021, La Belle Vie was reported to achieve a turnover of at least €80 million.

La Belle Vie provides a variety of products in the following categories:

• Savory Grocery: pasta, herbs, canned food, etc
• Sweet Grocery: biscuits, chocolate, tea, etc
• Drinks: soft drinks, water, juice, etc
• Dairy: cheese, milk, yoghurt, etc
• Fresh & Chilled Food: fruits, charcuterie, vegetables, etc
• Frozen Food: ice cream, poultry, meat, etc
• Personal Care: hair care, oral care, baby care, etc
• Household: detergents, toilet paper, washing liquids, etc

In addition, La Belle Vie offers vegan, kosher, halal as well as organic and items from the four corners of the world which are AB, Demeter, Fairtrade, Ecocert, Nature & Progrès certified. 

More than 200 suppliers including producers and artisans, collaborate with La Belle Vie. Some examples are La Mère Mimosa, Beillevaire, Celnat and many more.

Moreover, La Belle Vie offers several products in its private label, The Kitchen of La Belle Vie, such as purees, condiments and ready-made meals.

150 independent riders carry out deliveries. If orders exceed €40, no delivery fees are charged to the customers.

La Belle Vie is looking for new products entering the French market as well as direct supply from FMCG brands that can meet its logistic needs (regular supply - several time a week, to its various Parisian warehouses)

La Belle Vie’s online store can be found on www.labellevie.com