La Vie Claire

La Vie Claire is a chain of organic retail stores which was founded in the 1940s by Henri Charles Geffroy in France. There are now over 360 stores which are either operated by the company or by other franchisees. 

In 2017 La Vie Claire reached a turnover of € 270 million which indicates that its turnover rose by 16% compared to 2016. There are 850 people employed by La Vie Claire.

La Vie Claire operates stores in the following categories:

• Sweet Grocery: sugar, honey, rice cakes, etc.
• Savory Grocery: rice, soup, pasta, sauce, salt, etc.
• Drinks: water, flavored water, wine, beer, etc.
• Dairy: eggs, cheese, cream, yogurt, etc.
• Chilled & Fresh Food: meat, fish, deli meats, etc.
• Personal Care: face care, foot care, makeup, oral care, etc.

La Vie Claire launched its own brand, La Vie Claire consisting of various organic products. Such as honey, grains, nuts, etc.