Libretic

Libretic is a retailer which has been established in the year 2001 and is headquartered in Minsk, Belarus. The firm has expanded the business and now manages over 100 stores across Belarus.

Libretic employs 4000 people and in 2016, the firm achieved a turnover of € 169 million. The company is one of the top 10 retailers in the country,

Furthermore, the products categories are as follows:

Sweet Grocery: muesli bar, honey, cookies, etc.
Savory Grocery: flour, condiments, ketchup, etc.
Chilled & Fresh Food: sausages, salami, ready meals, etc.
Frozen Food: pizza, ice cream, meat, etc.
Dairy: milk, cheese, curd, etc.
Drinks: water, pomegranate juice, beer, etc.
Household: detergents and cleaning supplies
Personal Care: wet wipes and other products

The firm attracts 6000 customers per hour in a day which gives an insight of its excellent customer service. Moreover, the company works with more than 500 suppliers.

The company is interested in products in the following categories:

Savory Grocery: Rice, Pasta & Pulses, Pet food, Ready meals, Condiments & Dressings, Soups, Canned Food, sauces
Sweet Grocery : desserts, sweet canned food, biscuits, confectionary, chocolates, pastries

The firm is looking for various brands but also wants to develop its private labels.

Libretic owns 3 brands which consist of:

Smart Choice: A range of food and non-food items which includes pasta, vinegar, toilet paper, water, milk, sausages, ketchup, canned foods, grains, juices, cheese, eggs and detergents
Alvado: a portfolio of products such as tea, marshmallow, coffee, ice cream, sweet canned foods, pasta, olive oil,juices. Coffee, mayonnaise as well as green vegetables.
Sudadski Mayentak: a brand that offers products such as dumplings as well as butter and milk.

The business has its own distribution and logistics centre.

UPDATES ON LIBRETICON 06/10/2020

For 2020, Libretic is sourcing products for its own labels as well as branded products in the following categories: