Lidl Austria

Founded in 1998 by Josef Schwarz, Lidl Austria is a discount retailer chain which is known for its best price-performance ratio. Its headquarters is based in Salzburg, Austria. The company is a subsidiary of the family-owned multinational group, Schwarz Gruppe. 

Presently, the business operates 255 stores across the country. 

In the financial year 2020/21, Lidl Austria achieved a turnover of €1.47 billion, reporting a 7% year-on-year growth. The firm currently employs over 5,800 people. 

It is noteworthy that the firm’s Lidl Plus App received the coveted App Award 2021/22 by the Austrian society for Consumer Studies. 

Moreover, the enterprise offers a wide assortment of goods in the following categories: 

• Frozen: vegetables, seafood, ice creams, etc. 
• Dairy: milk, butter, yoghurt, etc. 
• Drinks: juice, soft drinks, water, etc. 
• Wine & spirits: beers, champagnes, rums, etc.
• Chilled & fresh: fish, fruits, vegetables, etc. 
• Sweet grocery: chocolates, cereals, coffee, etc. 
• Savoury grocery: biscuits, canned goods, rice, etc.
• Personal care: makeup, deodorants, body lotions, etc. 
• Household: detergents, toilet papers, bin bags, etc. 

Brands such as Kinder, Smarties, Kerrygold, Corona, Vanish, Nutella and many others are endorsed by the firm. Lidl Austria also offers a range of bio, vegan, vegetarian and other special products. 

The retailer offers a variety of products under its private labels known as (non-exhaustive list):

• Lupilu: A line dedicated to baby products. 
• Belbake: A line which includes confectionery products.
• Milbona: This brand is dedicated to dairy products. 

Pertaining to its logistics solutions, the business operates its 3 warehouses and has a fleet of vehicles to manage deliveries. 

In 2022, Lidl Austria announced that it added approximately 150 new products in its range in 2021 and it aims to expand the meatless segment to more than 400 products by 2025. Moreover, the firm currently has over 280 organic products which Lidl Austria is planning to turn to 350 by the end of 2023. It is noteworthy that its sales of organic products increased by 20% in 2021. 

Furthermore, Lidl Austria is planning to complete the modernisation of all its stores by 2023. 

With regards to sustainability, the retailer reduces its carbon footprints by using green electricity in its operations. Moreover, Lidl Austria also works with a 360 degrees approach against food waste.