Prima Lux

Prima Lux owns the Brand Lifalia manufacturing  Privilege One The Urban Beauty Guard.

Privilege One is the innovative multi-performance treatment that initiates the regeneration processes through its exclusive natural active ingredients. The action of these active ingredients helps protect your skin from everyday stress, giving it a glowing, visibly younger and more toned appearance.

Ageing increasingly depends on how we live. The quality of the air accelerates the biological age of our skin: free radicals increase and the levels of essential constituents and tissue oxygenation decrease.

Lifalia® is now a leading laboratory in Italian cosmetics. Research conducted over the past few years has led to the development of new Privilege One face and body treatments, the Brand for contemporary women who live in an urban environment and want to recreate boundless beauty with one simple routine.

Lifalia’s research and cosmetic production are 100% Made in Italy.