Lilly Bulgaria

Lilly Bulgaria is a retailer, importer and exporter which was established in the year 2010 and is headquartered in Sofia, Bulgaria. Moreover, Lilly Bulgaria has expanded the business by opening over 85 stores across Bulgaria. It is part of Lilly Drogerie, Serbia. 

Lilly Bulgaria has a dedicated marketing department which promotes the business by conveying information about the use, quality and value of products. In fact, the objective of Lilly Bulgaria is to develop the product categories constantly to provide customers with even better services.

Lilly Bulgaria also exports products manufactured under its private labels.

Lilly Bulgaria offers loyalty programs named Mamma & Baby Club and Lilly Loyalty Club where its customers can benefit from various sales and promos.

In the financial year 2019, Lilly Bulgaria achieved a turnover of € 47 million and has a dedicated team of 853 people working for the company. 

Lilly Bulgaria provides a wide assortment of goods under the following categories:

• Personal Care: deodorants, body scrubs, soaps, etc
• Household: detergents, washing powders, napkins, etc

A range of organic products is also offered by Lilly Bulgaria.

Lilly Bulgaria partners with several companies such as Aroma, Artes Commerce, AXXON, etc. 

Additionally, Lilly Bulgaria has developed products under its own brands which are dermatologically tested and made mainly from natural resources. Lilly’s private labels are listed below:

• Dent-a-Dent: provides toothpaste, toothbrush, mouthwash, etc.
• LLUMS: offers blush, eye pencils, nail polish, etc.
• Velnea: offers shower cream, cotton buds, hand & nail balms, etc.
• Mamma & Baby: its products include baby wipes, diapers, baby cream, etc…
• Watte Watte: cotton buds and pads are the specialty of this brand.
• Lilly: provides wet wipes, hair mask, shampoo, etc.

All of Lilly Bulgaria’s products have been certified by ISO.  The firm manufactured its products according to EU safety and quality control regulations.

Lilly Bulgaria has its own warehouse and fleet of vehicles hence ensuring the smooth running of the supply chain.