Linella Moldova

Linella is a 100% Moldovan-owned supermarket chain, founded on October 17, 2001, in Chișinău by three graduates of the Academy of Economic Studies of Moldova. Starting as a small kiosk near the Ciocana market, it has grown into the promoter of modern trade in the Republic of Moldova with the largest geographical coverage across the country.

The chain emphasizes affordable, quality products, particularly fresh produce, with a strong commitment to local producers. Over half of the food products on Linella's shelves are sourced from Moldovan suppliers, including fruits, vegetables, meat, dairy, canned goods, pastries, wines, and sausages. Partnerships ensure certified quality meeting international standards, supporting sustainable agriculture and small businesses in various regions.

Linella operates a diverse range of everyday essentials: savory and sweet groceries, fresh and chilled items like fruits and vegetables, frozen products, dairy, beverages, household goods, personal care items, and wine and spirits. The company has developed private labels such as Linella (wipes, chips, juices), Bun Strabun (honey, rice, butter), and O!Preț Mic (household products), produced by trusted manufacturers.

With a focus on convenience, stores range from 200 to 1,500 m², averaging 500 m² in Chișinău (about 60 stores) and 800 m² in rural areas. Linella also runs ten Fidesco proximity stores acquired two years prior to recent reports. All locations operate seven days a week, often serving as the primary retail option outside the capital. A central distribution center in Chișinău supports operations, with no franchising model.

Recent expansions highlight continuous growth: from 32 stores in 2015 to 43 by end-2016, reaching over 150 stores in earlier accounts and 180 in company history, up to 204 across Moldova per the latest online data. The team comprises around 5,500 employees, fostering a pleasant shopping atmosphere as the 'trusted neighbor' with fair prices and quality service.

Linella supports local consumption through campaigns like 'Local Product, with Love from Our Producers' and 'PRODUS ACASĂ', promoting traceability, freshness (fruits delivered within 48 hours), and natural growth. An online shop offers home delivery, over 14,500 products, and competitive pricing in sectors like Botanica, Buiucani, and suburbs.

As part of Moldretail Group, Linella prioritizes food, drinks, and beauty/personal care categories, attracting suppliers with its extensive network, national reach, and dedication to quality Moldovan goods.