Loevbjerg

Lovbjerg is a supermarket chain based in Denmark. In 1926, Lovbjerg was a small grocery shop founded by Christian Lovberg. In 1959, the founder’s 3 sons launched the first supermarket. 

Nowadays, Lovbjerg consists of 15 supermarkets in Denmark.

Lovbjerg achieved a turnover of € 140 million in 2013. 

Lovbjerg offers products in the following categories:

• Savory Grocery: crisps, pasta, snacks, sauces, etc.

• Sweet Grocery: cereals, cakes, coffee, chocolate, etc.

• Drinks: wine, juice, ale, etc.

• Chilled & Fresh Food: meat, charcuterie, sausages, etc.

• Frozen Food: vegetables, ready-meals, ice-cream, etc. 

• Personal Care: oral care, hygiene, hair care, etc.

• Household: a variety of products including cleaners and detergents

Lovbjerg offers products from brands such as Always, Taffel, Pedigree, Kellogg’s,Leni, etc.