Luxplus Denmark

Luxplus ApS is a Denmark-based online membership club specializing in the sale of beauty, health, and personal care products across multiple European markets including the Nordics, the Netherlands, and the United Kingdom.

Founded in 2013 by entrepreneurs Martin Ersted Schultz and Peter Sønderby-Wagner, Luxplus operates as a subscription-based platform allowing members to access substantial discounts—up to 80% off—on a wide portfolio of products including hair care, cosmetics, perfumes, and other beauty items from over 700 well-known brands.

Serving more than 140,000 members across Europe, Luxplus is headquartered in Copenhagen, Denmark. The business model centers around monthly membership fees, granting access to a curated selection of branded beauty and personal care products. Members benefit from advantages such as free shipping, exclusive member prices, and ongoing promotional deals.

The company employs between 50 and 99 people in Denmark and operates primarily through online retail, supported by distribution centers or warehouses rather than physical retail stores. As a digital-first platform, the number of physical selling points is minimal, confined mostly to logistical facilities.

Financially, Luxplus reported revenue of approximately DKK 344 million (roughly 50 to 100 million euros) in 2025, highlighting its significant presence in the online beauty and cosmetics retail sector within Denmark and Europe.

Luxplus targets manufacturers and suppliers in the beauty, personal care, and health sectors who wish to reach a large base of engaged customers across Europe, leveraging a subscription model and digital platform to efficiently distribute branded products with strong promotional benefits for members.