Master Good Kft.
Master Good Kft.
The Master Good group of companies operates in north-eastern Hungary; it produces fodder in integration, raises and hatches poultry and processes and fattens broiler. The group of companies is owned 100 % by
The family raises poultry for 100 years and for four generations, it is the oldest poultry-processing dynasty of Hungary. The first generation that started the tradition was the poultry producer of the domanial Széchenyi counts. The professional commitment, represented by the family, is passed from generation to generation. The key to the group of companies’ present success comes from this heritage.
The undertaking was started with 5 persons (in 1994), then an intensive development was commenced in 1998 with considerable investments, in terms of both their sizes and sums, and the number of the staff was also increased. In those days several poultry producing and broiler farms, and a new fodder mixing plant were built, also the agricultural plant production integration was started.
To determine the long-term developmental objectives, the existing structure and the available capacities had to be examined, taking the trends in the European Union into consideration, because Hungary’s joining the European Union was in the foreseeable future in those days.
The Hungarian introduction of the so called free range poultry raising became one of the developmental objectives after several Western European study tours. The market of the products manufactured in the Farm Chicken Program, started in 2001, has increased in the years following 2001 and it is still growing.
The increasing competition and the continuous market challenges made it necessary to expand the company’s range of business to create the bases of the full-scale poultry integration. So not only the integration producing ecological poultry products received high standard and proper-sized cutting capacity, but also the industrial broiler chicken system which represents a much greater volume.
Master Good Kft. organizes and manages the primary processing of the live poultry (cutting, parting) and the manufacturing of the prepared and further processed products, as well as the sales. By these days we can produce more than 90 percent of the processed chickens in our own plants.
Facts and figures
Country of activity
29 years in 2023
Minimum Order Quantities
Countries of activity