Matas

Based in Denmark since 1949, Matas is a retail group operating a total of 263 stores countrywide. The company focuses on distributing a variety of beauty & wellness products. At first, Matas was managed by a network of independent drugstore owners and then, in 2007, CVC Capital Partners became the main shareholder of the business.

In 2019, Matas acquired Kosmolet, a known Danish company specialised in natural beauty products.

In 2013, the retailer introduced StyleBox by Matas, a branch that offers hair care, make-up and nail products. Today, 6 such stores can be found across Denmark.

Matas manages 1 of Denmark’s largest loyalty clubs named Club Matas, which offers several benefits to over 1.6 million members. Furthermore, the firm offers live video shopping as well as online classes concerning makeup, hairstyle, health and wellness.

With a workforce of over 2500 people, Matas achieves an annual turnover of €470 million, of which 20% is generated by its private labels.

A huge variety of references are provided in the personal care category such as makeup, skincare, haircare, etc. Organic and natural options are also offered.

More than 1000 renowned international brands including Babymel, Biovita, Chanel, Clarins, and many others collaborate with Matas.

Matas owns several private labels, some of which are listed below:

• Matas Stripes
• Matas Natur 
• Plaisir 
• Nilens Jord

Concerning logistics, Matas partners with many third-party delivery companies such as Dao, GLS, Postnord, Instabox, etc.

Its online shop can be accessed on https://www.matas.dk/