Maxxelle

MAXXelle is a new and dynamic Italian brand, founded in 2010 as a family business by two generations of entrepeneurs, that has succeeded in establishing itself in the professional haircare market, orienting its mission towards products with a strong natural identity.

Products and corporate philosophy are based on the concept of Natural Hair Care Attitude. Our core mission is to preserve the wellness and health of the hair, developing professional treatments that are not aggressive and as natural as possible, thanks to formulations based on selected botanical and developed in collaboration with the University of Camerino.