Medahuman

MEDAHUMAN

Balanced Living

Time to drink smarter with CBD + Nootropics + Adaptogens + Nutrients.

MEDAHUMAN is a lifestyle brand at the forefront of a global CBD revolution and a first mover in the UK.  We aim to educate, influence and innovate by leading the next generation of CBD Functional Wellness.

The brand’s Functional Wellness range provide targeted, game-changing smarter drinking with a collection of functional drinks that expertly blend Cannabidiol (CBD) with synergistic, nutritional ingredients. The drinks are low sugar and low calorie and crafted to restore balance to mind and body from day to night, whether that’s training hard, working hard or playing hard.

Over 18 months, MEDAHUMAN has established a trading track-record across direct to consumer as well as on and off-trade in the UK. The brand is well positioned to expand internationally in 2021.

Adam Feldheim, Founder & CEO, MEDAHUMAN.

Adam Feldheim is the founder and CEO of functional wellness CBD brand MEDAHUMAN, which he launched in early 2019.

A seasoned entrepreneur and investor, Adam has 20 years’ experience in consumer products investment banking and business development. 

Having worked in high pressure, fast-paced environments throughout his career, Adam has always been driven to maximise his own performance potential whilst leading a balanced life.

Following a visit to family in his native home of California, he discovered the benefits and potential of CBD and wanted to learn more about it. Overwhelmed by the sheer volume of products in the health market and confusing guidance on when and how to use them, Adam embarked on a mission with MEDAHUMAN to create a simple product which would be functional and refreshing, whilst nourishing and restoring balance to the body at the same time.

He identified a gap in the market, pairing CBD with adaptogens, nootropics and other nutrients to promote wellness and wellbeing.

Focussing specifically on functionality and balance, each of the MEDAHUMAN wellness drinks are made up of a unique set of quality ingredients. Understanding that CBD, like all health supplements, is best consumed regularly to maximise its potential, he identified that a drink would be the ultimate consumable product and easiest way for people to add wellness into their daily routine.

Since MEDAHUMAN’s inception, Adam has worked alongside CBD experts and nutritionists with the aim to educate, influence and innovate in the functional wellness arena. The MEDAHUMAN range features six functional CBD wellness drinks and a low-alcohol MEDATINI, its take on the espresso martini which comes pre-mixed with premium vodka.

Currently the range is available online directly via MEDAHUMAN and in retail stockists including Planet Organic, WH Smith, Holland and Barrett, Booths and Daylesford Organic.

It is also served in some of London’s leading bars and restaurants including Annabels, The Ivy Collection, Chiltern Firehouse, Isabel, The Arts Club, Park Chinois and The Berkeley Hotel. The range is made in the UK and is vegan and gluten free.