Mercator

Mercator-CG is the Montenegrin retail operation historically linked to the Mercator Group, and it trades in Montenegro under the IDEA brand. IDEA is part of Croatia's Fortenova Group, one of the largest food and retail groups in the region, and the business is headquartered in Podgorica.

The company operates an extensive store network, with more than 180 stores spread across some 21 municipalities in Montenegro, making it one of the country's largest grocery retail chains by footprint and giving it a presence in both major urban centres and smaller towns.

Its stores cover the full grocery assortment expected of a modern supermarket operator, including fresh food, packaged and ambient groceries, beverages, household goods and personal care, serving everyday shopping needs nationwide across a range of store formats.

The Montenegrin business reported revenue of around 275 million euros in its most recent results, underlining its scale within the national market, even as profitability came under pressure during the period.

As part of the wider Fortenova and Mercator retail ecosystem, IDEA in Montenegro benefits from regional buying scale and established supply-chain infrastructure that spans multiple Southeast European markets, supporting consistent product availability.

With its dense national network and significant turnover, Mercator-CG's IDEA operation is an attractive partner for food, beverage, beauty and household manufacturers seeking broad retail distribution in Montenegro's grocery market.