Merqueo

Launched by Miguel McAlister in 2015, Merqueo is one of the country's first online supermarkets. Its headquarters is based in Bogota, Colombia. The company acts as a hybrid of Instacart and Amazon. 

The business currently offers over 8,000 products and operates in 25 cities in Colombia, Mexico and Brazil. Its e-commerce platform has over 600,000 users. 

Merqueo achieves an annual turnover of €258 million and employs 808 people. 

Moreover, the e-retailer offers a large variety of products in the following categories: 

• Savoury grocery: salt, rice, grains, etc. 
• Sweet grocery: cereals, coffees, chocolates, etc. 
• Dairy: milk, cheeses, butter, etc. 
• Chilled & fresh: vegetables, pork, delicatessens, etc. 
• Frozen: fruits, beef, ready meals, etc. 
• Drinks: water, juices, liquid tea, etc. 
• Wine & spirits: beers, whiskeys, tequilas, etc. 
• Personal care: shampoos, sunscreens, deodorants, etc. 
• Household: disinfectants, bags, bar soaps, etc. 

Multiple brands are endorsed by the firm such as Ariel, Colgate, Oral-B, Head & Shoulders, Nescafe, Coca Cola, Johnnie Walker Red Label, Ballantines, etc. It is noteworthy that Merqueo also offers organic, lactose-free, vegetarian and many other specialty products.

Merqueo developed its own brands known as (non-exhaustive list): 

• Veraza: a variety of meats. 
• Dimistri: it consists of products such as lactose-free milk, cream cheese and other dairy products. 
• Nona: a variety of grains and pulses. 

Pertaining to its logistics solutions, the business operates 11 warehouses and has a fleet of trucks to facilitate speedy deliveries to customers. 

The online platform can be accessed on: https://merqueo.com/