Metro Bulgaria

Metro Bulgaria is a wholesaler which was established in 1999. Its headquarters is based in Sofia, Bulgaria. Metro Bulgaria is a sales division of the German Multinational company, Metro AG.

Presently, the business operates 11 wholesale stores across the country and an e-commerce platform as well. Moreover, concerning its distribution channels, it provides its services to more than 645,000 clients in the retail as well as in the HoReCa sector. 

In the financial year 2020, Metro Bulgaria achieved a turnover of € 435 million and currently employs more than 2,000 people. 

It is noteworthy that the company received the Top Employers Institute award for “Bulgaria’s Best Employer” in 2018. 

Furthermore, the wholesaler offers a wide assortment of products in the following categories: 

• Savoury grocery: biscuits, canned goods, pasta, etc. 
• Sweet grocery: chocolates, jams, coffee, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: meat, seafood, ice creams, etc. 
• Dairy: milk, cheese, yoghurt, etc. 
• Drinks: juice, syrups, water, etc. 
• Wine & spirits: beers, wines, champagnes, etc. 
• Personal care: shampoo, body lotions, toothpaste, etc. 
• Household: detergents, toilet papers, disinfectants, etc. 

Brands such as Persil, Raffaello, President, Cheddar, Nestle, Milka, Snickers, Lays, Pampers, Ariel, etc, are endorsed by the firm. Besides, the company also caters for consumers with specific food needs as there is a selection of organic, vegan, vegetarian and many other products. 

Moreover, the enterprise developed its own brands under the following names (non-exhaustive list): 

• Metro Chef: This brand includes products such as oils, ketchups, potato fries, etc. 
• Metro professional: This brand covers non-food products such as cooking accessories. 
• Aro: This brand encompasses almost all product categories. 
• Rioba: This brand is dedicated to a line of coffee. 

In addition, the business maintains the highest quality standards as it is certified by IFS, BRC, FSSC 22000, etc. 

Pertaining to its logistics solutions, Metro Bulgaria partnered with Lagermax Spedicio Bulgaria EOOD to handle its transport and logistics services. 

Concerning sustainability, the company is reducing its carbon footprints by reducing the use of plastics in its operations. 

Furthermore, in 2017, Metro Bulgaria opened a logistics centre dedicated to the Horeca sector only. As a result, it has a Food Service Distribution Platform (FSD) which saves the time of hoteliers and restaurateurs for physical shopping in the stores. 

Moreover, in 2020, the company installed photovoltaic arrays on top of its wholesale units in collaboration with Solarpro. 

The company’s online shop can be accessed on: https://www.metro.bg/