Magnolia

Magnolia is a general retailer which has been established in the year 1998. The headquarters is based in Moscow, Russia. The firm operates more than 150 stores across the country.

The company implemented a marketing tactic consisting of promoting their range of products by distributing flyers and placing stickers and banners. Customer surveys and tastings are also conducted in order to discover the requirements of the customers.

The company also produces its own confectionery, ready meals, tandry dishes, fresh brewed coffee, biscuit. The firm provides farm products from local farmers and a meat shop is at the disposal of the customers. Magnolia proposes frozen convenience food items to its customers which can also be pre-ordered in the stores.

In order to collaborate with Magnolia as a supplier, the latter should fulfill the requirements:

• An exemplary business reputation which has market experience of 2 years.
• Has the ability to arrange logistics solutions in order to deliver to the company’s distribution center on the required time.
• Should possess certificates of international standard.
• Meet the requirements of all applicable sanitary and technical standards.

In terms of logistics, Magnolia operates a distribution center hence enabling an efficient processing of the supply chain.