Migross

Established in 1974 by the Mion brothers, Migross is a retail chain which operates in an organised distribution sector. Its headquarters is based in Verona, Italy. The company has been part of the VéGé Group since 1998.

Presently, the business operates more than 100 stores under different banners such as Migross Superstores, Migross Supermarkets, Migross Markets, Migross Cash & Carry, Migross Market Consortium and My Cool. Moreover, its online shopping portal with the click & collect methods and delivery was born in 2021. 

In the financial year 2020, Migross achieved a turnover of €507.3 million and reported profit of €30 million after tax. Currently, the firm employs more than 1,000 people in its organisation. 

It is noteworthy that the company won the “Best Product” award for its private label products in the categories “Preparations for desserts and eggs”, “Pet food” and “Wines” at the PLMA Awards 2022. 

Migross offers a wide assortment of products in the following categories:

• Savoury grocery: biscuits, canned goods, pasta, etc. 
• Sweet grocery: chocolates, jams, coffee, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: meat, seafood, ice creams, etc. 
• Dairy: milk, cheese, yoghurt, etc. 
• Drinks: juice, syrups, water, etc. 
• Wine & spirits: beers, wines, champagnes, etc. 
• Personal care: shampoo, body lotions, toothpaste, etc. 
• Household: detergents, toilet papers, disinfectants, etc. 

Brands such as Philadelphia, Kinder, Pick up, Kelloggs, Nutella, Regina and many others are endorsed by the firm. 

Moreover, the business offers its own line under the following names (non-exhaustive list):

• Pharma: A line of medicines and other health-related products. 
• Tenuta Sorgimento: This line includes alcoholic beverages. 
• Migross: This brand includes products such as meat, bread, rice, etc. 
• Buddy: This brand includes pet products. 
• Wita: This line offers household products such as detergents. 

Pertaining to its logistics solutions, the retail chain built a state-of-the-art-site of over 33,000 square metres in Verona. The site includes the bakery, the production plant for desserts and the logistic centre for all fresh products. Moreover, a fleet of vehicles is readily available to ensure deliveries. 

In 2020, the retailer partnered with Relex Solutions, the leading provider of retail optimisation solutions to integrate replenishment and improve promotion forecasting. 

It is noteworthy that the company chose Rainus Technology to proceed with the digitalisation of its stores. 

In 2022, Migross opened its 3rd cash & carry store with the aim of expanding its business to economic operators and VAT holders. 

With regards to community service, the business has built an aqueduct, a health centre, purchased 2 ambulances and refurbished a primary school in Tanzania. 

The company’s online shop can be accessed on: https://www.emigross.it/