Montelvini

MONTELVINI:

ALLIES IN THE VINEYARD

A sense of belonging to the land and a respect for the balance of the earth.

This is the spirit of Montelvini, one of the most dynamic wine producers in the Italy.

Its headquarters are found in Venegazzù in the province of Treviso, in the heart of the DOCG Asolo Prosecco Superiore and Red Montello, and the DOC Montello and Colli Asolani regions.

Montelvini's winery experience is based on 135 years of continuous commitment from the Serena family, who have always had quality as their goal.

THE STRENGTH OF THE FAMILY

A longevity that comes from the land and from respect for this unbreakable bond. These are the values that Montelvini, today presided over by Armando Serena who also serves as President of the DOCG Asolo Montello consortium, was built on. The company management is entrusted in its entirety to his son Alberto (42) who, in addition to his position as Vice-President, is head of sales and marketing, and his daughter Sarah (46) who is the administrative director and production manager.

Always in step with the times, today Montelvini is a technologically advanced company that still remains strongly tied to the wine-making tradition of the region and its culture, thus helping to write the future of an area ideally made for the production of great wines.

It has a unique experience that has spanned more than a century of history. There have been five generations who have succeeded, with passion and pride, in producing wines that tell the story of the land.

The turning point was in 1968: Armando Serena decided to leave the family business and forge his own path. That is how the new winery was founded in Venegazzù, which grew and evolved over time, eventually becoming one of the leading companies in quality wine production.

THE LAND OF THE OWLS

Montelvini's company philosophy is told through its emblem: the owl. The area surrounding the winery is in fact called Zuitere, or "land of the owls" since Zuita is the dialect term which, in these hills, means 'owl.' It is an animal that has always been a symbol of wisdom, knowledge, awareness, prophecy and restraint. It is a fascinating bird of prey that can be found in the symbolic language of every culture, even the most ancient, and that is why Montelvini wanted to use it as its corporate emblem.

For Montelvini the owl represents the knowledge of how to reap the best fruits from the land and the wisdom to do this in a way that respects the rhythm of nature. From this concept came the idea to link it with the vines: the leaves become wings that, like an embrace, are a symbol of natural protection over the vineyards. These important values are underlined by the motto, "Allies in the vineyard."