Wm Morrison United Kingdom

Morrisons is a supermarket chain which was established in 1899 by William Morrison. Its headquarters is found in Bradford, UK. The business started as a stall in Rawson Market that sold eggs and butter. Today, the company is the UK’s 4th largest supermarket chain. 

As of 2021, Morrisons manages 497 stores in the UK serving 11 million customers each week. Moreover, in 2012, the firm launched its first retail website called “Morrisons Cellar” selling wine around the world. It started offering online shopping when it closed a deal with Ocado to use its technology system and distribution infrastructure. 

Morrisons operates its own manufacturing sites that include meat processing factory, seafood sites, vegetable packing factory, fresh food factory as well as potato packing facility. 

Furthermore, the supermarket chain holds a 10.4% market share as of 2019. 

In the financial year 2021, the business achieved a turnover of € 21.1 billion and employed 110,000 people.

Since the company’s sales rose by 9% in 2021, it was awarded “supermarket of the year” at Retail Industry Awards 2021. 

Morrisons provides a diversified assortment of products under the following categories:

• Chilled & Fresh Food: meat, pizza, fruits, vegetables, etc.
• Dairy: milk, yoghurt, cheese, etc.
• Sweet Grocery: chocolate, breakfast cereals, biscuits, etc. 
• Savoury Grocery: pasta, sauces, crisps, noodles, etc.
• Frozen Food: fish, seafood, ready-meals, ice-cream, chicken, etc.
• Drinks: soft drinks, water, fruit juices, etc.
• Personal Care: oral care, skincare, fragrances, hair care, etc.
• Household: air fresheners, detergents, stain removers, etc.

The retailer also offers a free from product line with over 400 references. The products include lactose-free, gluten-free, dairy-free, wheat-free, etc. 

The brands available include Ariel, Uncle Bens, Walkers, Heinz, Kellogg’s, Cadbury, Mc Cain, etc. 

In addition, the retailer provides its own brand with over 1,000 references. It is called “Morrisons” which consists of products such as biscuits, canned foods, industrial pastries, sauces, etc.

Moreover, the grocer possesses certifications such as ISO 9001:2015, RTRS, RSPO, etc. 

Located across the UK, Morrisons operates 6 distribution centres close to its stores. Using its fleet of over 650 tractor units and 1,750 trailers, the company is able to deliver more than 18 million cases a week. 

In relation to sustainability, the firm decided to make 65% of its own brand ‘healthy’ and all the eggs used in processed foods will be from free-range by 2025. 

Morrisons’s online shop can be accessed on www.groceries.morrisons.com