Musti Group

In 1988, Matti Varpula founded the first Musti store in Finland. Over the years, the pet specialist expanded and in 2020, Musti Group was listed on Nasdaq Helsinki. Musti Group now operates 3 pet store chains in Finland, Sweden as well as Norway.

Musti Group is recognised as the leading pet store chain offering pet food and pet care products for dogs, cats as well as small animals. 

Indeed, the company has acquired Vetzoo and Arken Zoo in Sweden and in 2016, it entered Norway.

Presently, Musti Group operates a total of 293 stores under the following banners:

• Musti: 129 stores in Finland and 39 in Norway
• Vetzoo
• Arken Zoo

The pet retailer employs 1162 people and in 2020, the firm achieved a turnover of € 284.4 million, registering a rise of 15.3% in its revenue compared to the previous year. Musti Group recognises this rise as an effect of the covid 19 pandemic which led people to get more pets and turn to specialist pet retailers for purchasing their products. 

In regards to the turnover, 48% of the sales in 2020 were achieved in Finland and 43% in Sweden while the remaining 9% were made in Norway. In fact, Musti Group serves around 1.2 million customers. 

In the savory grocery category, the company offers an extensive range of pet food for different types of pets. 

Some of the most recognised brands such as Royal Canin, Arena, Brit Care, etc. can be found in the stores. These brands come from countries like France, UK, Sweden, etc. 

Musti Group is very meticulous regarding which brands it collaborates with. Indeed, all suppliers have to adhere to the firm’s Supplier Code of Conduct and meet the requirements in regards business and sustainability practices. 

Indeed, Musti Group is concerned about sustainable practices and is working towards reducing packaging and using recyclable packaging products. The retail chain is intent on reducing its carbon emissions as well. 

As an active supporter of animal welfare, Musti Group assists various small and large animal welfare associations in various Nordic countries.