Furusato

What is My Furusato?

It Is Products

My Furusato is an array of over 30 authentic Japanese food products made 100% in Japan. All My Furusato products have “clean labels” meaning that they contain no additives or coloring. This promotes health and wellness.

It Is Authentic

My Furusato is the authority on authentic regional hometown Japanese food. My Furusato is a discovery brand that makes artisan-inspired, Japanese food available to foodies around the world. 

It Is A Story

The Japanese word “Furusato” translates to the English word “Hometown”. Japan has 8 distinct regions and 47 different prefectures all with their own specialities. My Furusato tells the fascinating regional story of exquisite Japanese cuisine.