Naif Care

Less is more, but only with the right active ingredients. That is exactly what Jochem Hes and Sjoerd Trompetter thought when they became dads in 2013.

A whole new world opened up to them but they also found out that even baby care products contain harmful ingredients. That can’t be a good idea.

Naïf was born: a reliable skincare brand for babies and children, without all the nonsense.

But, kids grow up… so a line was created for women.

A complete skincare line with natural care products, without chemical clutter, that every woman needs in her daily beauty routine.

At Naïf we keep it as simple as possible. For example, Naïf products do not contain mineral oils, chemical preservation or harsh chemicals. Instead, natural ingredients such as flaxseed oil, avocado oil and lycosol (tomato extract) form the basis within the line. Naïf’s products do what they promise; they nourish, clean and let you shine.