Naivas Kenya

Naivas is the largest supermarket chain in Kenya, with over 110 outlets as of early 2025. It operates across more than 27 counties and commands approximately 40% of Kenya’s modern retail market. The company boasts an annual turnover exceeding USD 700 million.

In a remarkable milestone for the Kenyan retail industry, Naivas Supermarket has been voted East Africa’s Choice for the years 2024–2026, earning the prestigious title of Kenya’s number one supermarket brand. Furthermore, Naivas proudly ranks 12th among all brands in the country, a testament to its growing influence and consumer trust.