Naivas Kenya

Naivas Limited, commonly known as Naivas Supermarket, is Kenya's largest supermarket chain and leading retailer by financial performance and branch network. Founded on 27 July 1990 in Rongai, Nakuru County, as Gitwe General Stores by brothers David Kimani Mukuha and the late Simon Mukuha, along with their father Peter Mukuha, the company has grown into a homegrown brand synonymous with freshness, quality, variety, and affordability.

Headquartered at Sameer Industrial Park in Nairobi's Industrial Area, Naivas operates 106 outlets across more than 38 counties as of November 2024, making it the market leader ahead of competitors like Quick Mart. The chain features a mix of hypermarts, supermarkets, and express stores, providing a wide range of food, beverages, beauty products, and household essentials tailored to Kenyan consumers. Customers trust Naivas for authentic hospitality and reliable availability of fresh produce, supporting local farmers and industries while contributing significantly to the economy through direct and indirect job creation.

• Over 30 years of operation, employing thousands of Kenyans from diverse backgrounds.
• Strategic expansions, including the first major retailer in Garissa (2014) and continuous growth to 106 branches.
• Private family-owned enterprise, primarily held by descendants of founder Peter Mukuha Kago.

Naivas emphasizes a world-class shopping experience with value-driven offerings in groceries, fresh foods, drinks, and personal care items. Key leadership includes David Kimani Mukuha as Managing Director and Peter Mukuha as Chief of Operations. The company's national footprint and professional partnerships make it an ideal channel for manufacturers and suppliers seeking broad distribution of food, beverages, and beauty products across Kenya's urban and rural areas.

With a vision to become the consumer brand of choice in East Africa, Naivas continues to innovate, uphold core values of integrity and community impact, and expand its presence, delivering premier shopping experiences that uplift everyday life.