Natura

Natura is a personal care manufacturer and retailer which was founded in 1969 in Sao Paulo, Brazil. The company is certified as a B-Corporation, a certification that is awarded to companies which meet high standards according to specific criteria. The organisation is now the largest cosmetics company in the country. Natura is for the use of local ingredients in its products. 

Natura achieves an annual turnover of  € 2.3 billion and employs 18000 employees. 

The company won several awards which include the World’s Most Ethical Companies award 5 times as well as the UN Champions of the Earth Prize in 2015.

The company has set up many physical stores as well as an e-commerce website. Furthermore, the firm sells its products in South America through 1.7 million consultants. Natura is present in 72 countries. 

Natura developed its own brand, Natura, which includes a range of subsidiary brands which are:

• Aguas - a range of products such as shower gels

• Aquarela - a range of makeup products

• Amo - a variety of perfumes and fragrances

• Chronos - a range of face care products

• Ekos - a product line consisting of skin care products

• Una - a range of perfumes and makeup products

The company sources its ingredients in the Amazon region and works with early 30 local communities. Natura also owns factories in Cajamar and Benavides and works with third party production centres in Argentina, Colombia and Mexico.

The firm also set up 8 distribution centres in Brazil and 5 distribution centres in Latin America. Natura also owns Research & Development centres in Sao Paulo and Benevides.

Natura acquired the company Aesop in 2013 and The Body Shop in 2017. 

Natura has also launched Instituto Natura in 2011, a non-governmental organisation who works to improve public education. 

Natura’s online shop is accessible on www.natura.com