Self

Self was established 7 years ago when a mother was desperately looking for effective skincare that would heal her daughter's eczema. After many doctor's prescriptions and products that didn't to the trick, she decided to take the matter into her own hands. Thourough research, many tests and a collaboration with an advanced scientific labo later, Self was born. Self is a Belgian brand of 100% natural and vegan skincare. It contains no nasties, no hormone disrupters, no irritating ingredients. And with “no”, we mean 0%, not even the preservatives are of synthetic origin. The products are created with high dosages of the most effective active ingredients from nature. The products are suited for all skin types, but achieve remarkable results for people with sensitive skin, eczema and/or acne. The brand's repurchase rate is significantly higher than industry standards, showcasing the effectivess of the products. In the meantime, Self has won many beauty awards, made more than 50k consumers happy with her products and is being sold in the biggest high-end perfumery chain in Belgium (AS Watson), as well as at Brussels airport (Lagardère).