Naturitas

Naturitas is a leading e-commerce platform specializing in natural and organic products, headquartered in Spain. Founded in 2014, the company has a mission to make the benefits of natural health accessible to more people, focusing primarily on self-care and wellness through a wide range of products.

With a strategic focus on the Iberian Peninsula—specifically Spain and Portugal—Naturitas has been expanding its reach in Europe. It recently entered new European markets such as Denmark, while maintaining plans for further expansion within Europe. Its operations outside Europe are currently limited due to logistical complexities.

Naturitas offers an extensive catalog of over 35,000 products across various categories including natural cosmetics, bio and eco-friendly food, medicinal plants, dietary supplements, and products for athletes. This broad selection allows the company to cater to diverse consumer needs related to health, diet, and beauty. The platform collaborates directly with manufacturers and European suppliers to ensure authenticity and compliance with strict sanitary regulations.

The company operates primarily through e-commerce, providing rapid delivery across the Iberian Peninsula, including Baleares and Canarias, often within 48 hours. Although Naturitas is predominantly an online retailer, it maintains distribution centers and warehouses to support its logistics network. As of 2024, Naturitas employs approximately 170 people and serves over 2 million customers globally, with more than 1 million active users in the last year.

Naturitas is committed to sustainability and social responsibility, integrating these values into its business model. Its product portfolio emphasizes natural, organic, and eco-friendly items in the food, drinks, and beauty sectors. The platform is known for working with top brands such as Solgar, Bonusan, El Granero Integral, Lamberts, Solaray, Nutergia, and Weleda.

The company’s turnover exceeded 100 million euros in 2024, marking a decade of growth and market presence. With its dynamic and innovative approach rooted in a start-up spirit, Naturitas continues to focus on expanding its market share in natural health products in Iberia and Europe.