Netto Germany

Netto is a general retail chain, providing low priced brands. With over 1700 SKUs, the product ranges include daily requirements. Being a subsidiary of AG Dansk Supermarked, Netto opened its first store in Germany in 1990.

The ranges also includes private labels:

• Barbecue season - products ideal for grilling
• Maximum nature - organic and veg products
• Lekker - scandinavian dishes
• Premieur - premium products at competitive prices
• Mecklenburg spring - mineral water line
• Splish - soft drinks line
• Kingsway - fruit juice
• North gold - beer
• Gelato classico - Ice cream

The retailer offers over 1700 SKUs covering the following ranges: 

• Chilled and fresh Grocery
• Personal care
• Dairy
• Frozen
• Drinks

The stores have an area of 700-900 square meters. Netto also owns 2 warehouses, strategically located in Stavenhagen and Wustermark. Being under the management of Dansk Supermarked, the company is keen to deal collectively with Denmark, Poland and Sweden with regards to purchasing. Presently Netto has 347 stores across Germany and their main competitor remain Lidl, Aldi and Penny.