Salling Group

Salling Group A/S is Denmark's largest retailing group, with a market share of approximately 34.9%, serving over 15 million customers per week. Founded in 1906 as a small draper's shop in Aarhus by Ferdinand Salling, the company has evolved into a major international retail conglomerate operating across multiple countries and diverse retail formats. 

In Denmark, Salling Group operates 753 stores under multiple established brands, including Netto (discount supermarkets), Føtex (grocery stores), and Bilka (hypermarkets). The group also operates Starbucks and Carl's Jr. franchise locations in Denmark. Beyond groceries, the company has expanded into department stores, toy retailers (BR), and specialty shops, while also offering e-commerce solutions, meal box services, and home grocery delivery.

The company is 100% owned by the Salling Foundations, charitable foundations established by the Salling family. Profits are reinvested in the business and distributed through the foundations for donations in culture, education, sports, and community development. Salling Group generated a turnover of 66.5 billion DKK in 2022 (approximately €8.9 billion). 

Salling Group's operations extend beyond Denmark into Germany, Poland, Estonia, Latvia, and Lithuania. The company recently acquired Rimi Baltic in 2025, significantly expanding its presence in the Baltic region with over 11,000 employees and 314 stores across four chains: Rimi Hypermarkets, Rimi Super, Rimi Mini, and Rimi Express.

The group operates extensive warehouse and distribution center infrastructure to support its multi-country operations and e-commerce initiatives. With a workforce exceeding 60,000 employees globally, Salling Group continues to invest in digital transformation, automation, and sustainable retail solutions to enhance customer experience and operational efficiency across all markets.