Netto Poland

Established in 1995, Netto Poland is one of the largest retailers on the Polish market. Its headquarters is based in Kobylanka, Poland. The company is a subsidiary of Denmark’s largest retailer, Salling Group. 

Presently, the firm operates around 650 stores across the country. 

In the financial year 2020, Netto Poland achieved a turnover of € 969 million and currently employs approximately 10,000 people. 

Furthermore, the firm offers a wide assortment of products in the following categories: 

• Savoury grocery: biscuits, canned goods, pasta, etc. 
• Sweet grocery: chocolates, jams, coffee, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: meat, seafood, ice creams, etc. 
• Dairy: milk, cheese, yoghurt, etc. 
• Drinks: juice, syrups, water, etc. 
• Wine & spirits: beers, wines, champagnes, etc. 
• Personal care: shampoo, body lotions, toothpaste, etc. 
• Household: detergents, toilet papers, disinfectants, etc. 

Additionally, brands such as Milka, Davidoff, Dr Oetker, Shine, Lays, Monopoly, Rafaello, Lurpak, Pepsi and many more are endorsed by the firm. It is noteworthy that Netto Poland also offers vegetarian, gluten-free, lactose-free, sugar-free and bio products for consumers with specific food needs. Moreover, the company offers its private label products as well. 

In addition, the retailer maintains the highest quality standards as its bio products are bio certified. 

Pertaining to its logistics solutions, the business operates 5 distribution centres which are temperature controlled. Moreover, following the acquisition of the Tesco distribution centres, Netto Poland’s warehouse space increased from 72,000 square metres to 176,000 square metres which is more than twice in 2021. 

With regards to sustainability, the retailer partnered with Expedit to recycle its plastic waste in 2021. Moreover, the company installed a cloud icon on its shelves to indicate which products are least harmful in regards to CO2 emissions. 

It is noteworthy that Netto Poland acquired 300 Tesco stores and 2 distribution centres in March 2021. The Tesco stores have been rebranded and is being operated under the discount banner Netto. 

Moreover, in June 2021, Netto Poland signed an agreement with Freor to equip its stores with natural refrigerant equipment. The equipment will be installed to remove the heat of condensation. 

In February 2022, the company partnered with VMLY&R Poland to handle its digital services by running social media campaigns.