New Idea

NEW IDEA S.r.l. is an italian contract manufacturing cosmetics service company.

FLOVIVA is its first own brand project, a 100% Italian brand that offers unique and innovative cosmetic products.

Our mission is to offer products that differ on the market in terms of innovation, quality and sustainability, through a process that respects the environment in a fair and sustainable way and creates well-being for the community.

Our ethic is to do business through fundamental values ​​such as Quality, Transparency, Environmental and Social Responsibility.

Our products are organic certifiable cosmetics that mainly contain only environmentally friendly raw materials (> 95% naturally derived).

Our commitment is to communicate all the company's environmental and social impacts, to provide all the information requested by its interlocutors in a clear and complete way and to listen to the needs of consumers who are increasingly aware and attentive to the value of what they buy.

Our environmental responsibility checks that the entire production cycle has the least possible environmental impact, uses as much energy as possible from renewable sources and with less CO2 emissions, chooses a sustainable and controlled supply of raw materials and uses packaging developed with possibly biodegradable materials, recycled post-consumer or completely derived from vegetable sources.

Our social responsibility is to give substance to our sustainable business ideas through a specific care program which represents our commitment to constantly and continuously donate part of our revenues to non-profit organizations worldwide that carry out real projects in line with our values.