Nice One Saudi Arabia

Nice One Saudi Arabia, operating as Nice One Beauty Digital Marketing Company, is the leading e-commerce platform for beauty and personal care products in the Kingdom of Saudi Arabia. Established in 2017 and headquartered in Riyadh, the company has rapidly grown to serve millions of customers through its user-friendly website and app at niceonesa.com.

Nice One specializes in a wide range of beauty, skincare, perfumes, and health products, featuring over 28,000 items from more than 1,200 international and local brands. Key categories include makeup such as foundations, lipsticks, and brushes; perfumes encompassing niche, oud, musk, and unisex fragrances; skincare and body care with moisturizers, serums, and cleansers; and health & nutrition offerings like nutraceuticals, vitamins, and supplements for hair, skin, nails, weight control, and immune support. The platform also provides devices for beauty and health, including hair tools, facial devices, massagers, and fitness equipment, alongside gifts, lenses, nails products, and home scents.

With a customer base exceeding 4 million registered users—over 70% women—Nice One leverages advanced AI-driven technology, data insights, and exclusive brand partnerships to deliver personalized shopping experiences. The company reported strong financial performance, including SAR 782.4 million in revenue for 2023 and 28.3% revenue growth in FY 2024, alongside healthy margins. In 2024, it successfully debuted on the Saudi Exchange's Main Market (TADAWUL: 4193) through a landmark $320 million IPO, marking it as Saudi Arabia's first unicorn tech company listing.

Nice One's competitive advantages include its dominant position in KSA's burgeoning online beauty market, projected to grow at a 12.3% CAGR, robust logistics for fast delivery across the Kingdom, and strategic expansions such as exclusive distribution deals for brands like ILY kids' beauty. The founder-led team, headed by CEO Omar Ali Al Olayan, focuses on innovation, brand collaborations, and infrastructure enhancements to sustain growth in the dynamic e-commerce landscape.

• Leading online retailer of beauty and personal care products in Saudi Arabia
• Extensive portfolio of makeup, perfumes, skincare, and health items
• Tech-enabled platform with AI personalization and nationwide delivery
• Proven growth trajectory post-IPO on Tadawul

As a key player in the GCC beauty sector, Nice One attracts suppliers seeking strong digital distribution channels with high customer engagement and scalability in food, drinks, beauty, and wellness categories.