Nikora Supermarket

Nikora Supermarket is a retail chain which was established in 2000 and is located in Tbilisi, Georgia. The retailer is part of Nikora Holding.  Nikora Supermarket is the number one supermarket chain in Georgia in terms of market share and number of grocery stores as well. 

Currently, the business operates more than 380 stores under different formats and it stocks more than 8,000 references on its shelves. 

With a dedicated workforce of more than 6,000 people, Nikora Supermarket achieves an annual turnover of more than €46 million. 

It is noteworthy that the firm gained recognition through the Golden Brand award in 2019. 

The retailer provides a wide assortment of goods under the following categories:

• Savory Grocery: spices, chips, sauces, pasta, etc.
• Sweet Grocery: breakfast cereals, industrial pastries, chocolates, etc.
• Drinks: energy drinks, mulled wine, juice, etc.
• Dairy: milk, sour cream, cheese, butter, etc. 
• Chilled & Fresh Food: sausages, salami, fish, etc.
• Frozen Food: snacking, ready-meals, ice-cream, etc.
• Personal Care: hair care, hygiene, oral care, etc.
• Household: detergents, cleaning supplies, laundry care, etc.

Currently, the firm provides customers with products from brands such as Fiamma, Rice Up, Doux, Quickbury, Nutella, etc. It is noteworthy that the retailer also offers a range of European imported products which are ecologically clean and additive free from countries such as Germany, Austria, Italy, Greece, etc. 

Moreover, Nikora also offers products from the private labels developed by Nikora Holding, its parent company. Some of them are (but not limited to):

• Nikora: a range of charcuterie ranging to sausages and ham which are very popular in Georgia.
• Mzareuli: a range of pre-cooked products which are reputed to taste like homemade food. Some of the products include pancakes, dumplings, cutlets and a wide range of Georgian and European meals.
• Paloma: around 30 flavours of ice-cream made using high quality and natural ingredients.
• Pane: a range of frozen dough as well as breads and biscuits. It is one of the recent additions to Nikora’s private labels.

In addition, Nikora Supermarket maintains the highest quality standards as it is certified by ISO 9001:2008, ISO 22000:2005, HACCP and many more. 

Pertaining to its logistics solutions, the retailer operates its own distribution centres nationwide and has a fleet of vehicles to ensure deliveries. 

In 2019, Nikora started collaborating with Liberty Bank and launched a social card which allows card holders to benefit from special discounts on over 300 references.

In 2020 it was announced that Nikora has introduced protected packaging for its charcuterie line. The new packaging preserves the products effectively without tampering the taste. Moreover, customers do not have to wait in the queue as the products are now already packed. 

Furthermore, the firm surpassed Maf Hypermarkets Georgia (Carrefour) in terms of sales and share of modern grocery retailing in Georgia in 2020. Nikora Supermarket was ranked first , thanks to expansion and Maf Carrefour Hypermarkets took second place. 

Additionally, in 2022, the supermarket chain partnered with EFES Georgia to launch an environmental campaign to promote the process of proper management of plastic waste in Georgia. 

With regards to sustainability, the company was the first supermarket in the country to replace plastic bags with biodegradable ones in 2015.