Nocibé France

Named after Nosy Be located in Madagascar, Nocibe is a retailer of beauty products which was founded in 1984 in France by Daniel Vercamer and is owned by Douglas Holding since 2014. 

There are currently 30 000 references available in its stores, a network consisting of 392 beauty institutes, 610 stores, an online store as well as a mobile application.

Alongside its services, Nocibe provides a training program for its employees and a variety of beauty treatments are available in all its salons.

In 2020, Nocibe partnered with Spockee, a developer,  to create 2 live streaming services enabling customers to communicate directly with a sales assistant for a personalized service.

Moreover, the firm is a leader in the beauty products distribution with 15 million customers visiting the stores and over 60 million website visits per year.

In its financial year 2021/22. it achieved a turnover of €781.2 million and currently employs 20 000 people, including 4000 advisors. 

In 2021, Nocibe was awarded the Customer Excellence Award for the 5th consecutive year.

Nocibe offers several products in the following category:

 Personal Care: makeup, face care, body care and fragrances. 

Furthermore, more than 600 brands including Patyka, Nyx Professional Makeup, IT Cosmetics, Chanel, Dior, Guerlain and Lancome, collaborate with Nocibe.

The private label business goes by the name, Nocibe, which features around 1400 references such as masks, makeup, cleansing foam, body creams.

Nocibe has also donated around 15 000 hand creams to caregivers in France.

Its online shop can be accessed on www.nocibe.fr