Norfa

Norfa is a leading supermarket chain in Lithuania, operated by Norfos Mažmena UAB, established in 1997. Headquartered in Vilnius, it ranks as the third or fourth largest retail network in the country by sales volume.

The chain began with its first store in Vilnius' Žirmūnai district and has expanded significantly since. By the end of 2023, Norfa operated 157 retail centers across Lithuania, including major cities like Vilnius (22 stores), Panevėžys (10), Klaipėda (7), Šiauliai (6), and Kaunas (5), with presence in nearly all regional centers. In 2025, the network grew to 160 supermarkets. The total floor area of Norfa stores reached approximately 230,000 m² in 2023. Notable locations include the flagship NBAZĖ store at Savanorių Ave. 176 in Vilnius, the largest in the chain at 9,000 m² supermarket space plus wholesale sections for alcohol and tobacco.

Norfa focuses on value-for-money products, emphasizing Lithuanian goods, an effective discount system, and a broad assortment in food, drinks, dairy, fresh produce, frozen items, household products, and personal care. Key categories include savoury and sweet groceries (biscuits, rice, jams, chocolates, coffee), dairy (milk, cheese), chilled & fresh (meat, fruits), drinks (juices, water), and beauty items. The chain endorses major brands like Jacobs, Cheetos, Maggi, Snickers, Kitkat, Lavazza, Nescafe, Garnier, and Lipton. Norfa's own brands feature N (bread, milk, meat), Piemenelio Excellence (dairy), Rivona (honey, jams, fruits), and Effa (personal care).

The loyalty program is highly popular, with nearly 1 million customers using discount cards, accounting for over three-quarters of total sales. In 2022, discounts totaled €41.875 million for loyalty members. Cards also offer benefits at N pharmacies, part of the affiliated NORFOS VAISTINĖ network.

Logistics are supported by Rivona, the principal supplier, handling deliveries and contributing to Norfa's efficient operations. Norfa employs over 3,500 staff in Lithuania, offering competitive salaries—reportedly the highest among supermarket chains at an average net of €1,046 monthly. The company invests in employee motivation and energy efficiency, earning recognition as Lithuania's leader in energy saving in 2015.

In 2022, Norfos Mažmena achieved a turnover of approximately €705 million excluding VAT. Plans for 2024 included opening or renewing 10 supermarkets, underscoring ongoing expansion. Norfa serves as an attractive partner for suppliers in food, beverages, and beauty sectors due to its nationwide reach, loyal customer base, and focus on quality retail.