Norma Czech Republic

Norma Czech Republic is the local subsidiary of the German hard-discount grocery chain Norma, part of the Norma Lebensmittelfilialbetrieb group headquartered in Fürth, Germany. Established in the Czech market in 1992, the company operates a network of more than 50 discount supermarkets across the country, positioning itself alongside other international hard discounters such as Aldi and Lidl.

As a retail buyer within the Wabel ecosystem, Norma Czech Republic sources a broad assortment of fast-moving consumer goods for its stores, spanning:

• Sweet grocery: chocolates, sugar, cereal bars
• Savoury grocery: canned food, pasta, rice
• Frozen food: fruits, vegetables, desserts
• Chilled & fresh: ready meals, fruit, meat
• Dairy: yoghurt, cheese, butter
• Drinks: soft drinks, juices, energy drinks
• Wine & spirits: wine, spirits, beer
• Household products: air fresheners, detergents, disinfectants
• Personal care: body lotions, toothpaste, shaving products

The retailer also carries an organic product range and works with recognised international and local brands including Sensodyne, Samson, Konrad, L'Oréal, Kinder, Red Bull, Vittel and Steinex. Its private-label portfolio includes Fjord (chilled, frozen and grocery fish products), Bio Sonne (organic food items such as eggs, vegetables, cookies and dried fruit) and Excelsior Magie De Chocolat (chocolate range). Quality and sustainability certifications referenced include MSC and UTZ standards, and the company has invested in LED technology in its logistics operations to reduce its environmental footprint.

Operationally, Norma Czech Republic runs its own distribution centre and transport network supporting deliveries to its store network, functioning as a hard-discount grocery buyer sourcing across nearly all major FMCG categories for retail resale to Czech consumers.